What is best practice when making a web banner ad?
Keep content and visuals simple and concise.
Ensure call-to-actions are extremely clear and encourage the user to engage with your banner at that moment.
Can I swap creative mid-campaign?
Yes. If you are changing the creative on your server side then you may change the creative messaging an unlimited number of times.
If we are hosting the file, you may change these banners a total of three times, unless stated otherwise.
What happens if I send my creative later than the agreed deadline?
There is no penalty for sending creative later than the deadline or the campaign launch date. However, please check with your account manager as deliverability may be affected.
Can I provide local language banners?
Yes. If you are running a campaign in a specific geolocation, you can provide banners in the local language of that region.
Can I embed video in ad banners?
Yes. While the video can auto-play, the sound must be user-initiated only.
Do you accept blocking tags?
Yes. Let us know what you will be blocking beforehand so we can deliver the campaign as efficiently as possible to avoid any loss of blocked impressions.
Ad blocking is not permitted unless an agreement has been made for unique circumstances between advertiser and publisher.
Can I link ad banners to downloadable content?
No, unless you have asked for the user’s permission first.
Adverts that automatically download files on to a device will not be accepted.