What we do

What we do

Infopro Ignite

What we do

 

As part of the Infopro Digital group, with unique access to the expertise, global reach and infrastructure of our market-leading media brands in capital markets, insurance and fintech, we create powerful, custom-made content and thought leadership campaigns to reach and resonate with your target audience.

Ignite - Process 1: Planning

Ignite your strategy

Every successful content campaign starts with the why. We help you identify the most appropriate tactics, channels and formats based on a thorough understanding of your objectives, target audience and competitive differentiation. Read moreRead less

Armed with the editorial insight and extensive reach and resources of market-leading brands such as Risk.net, Insurance Post and Waters Technology, our team is uniquely placed to advise on an effective campaign strategy.

Whether you are looking to raise awareness of your products or services, communicate your expertise around specialist topics or drive targeted leads to fuel your business development pipeline, we have a full inventory of established and bespoke content-led solutions that can help you.

Invigorate your content

Complex topics require skilled navigation. From articles, video and events to surveys and special reports, our experienced team of editors, writers, researchers and designers will help you cut through the noise with influential storytelling and inspiring creative.

LEARN MORE ABOUT OUR CONTENT SOLUTIONS

Ignite - Process 2: Creation
Ignite - Process 3: Distribution

Grow your influence

Great content is just the starting point. Our award-winning global media brands and extensive reach across capital markets, insurance and fintech mean sure-fire routes to market, highly engaged audiences and a wealth of opportunity to amplify your message.

LEARN MORE ABOUT OUR REACH

Achieve your goals

Today’s marketers demand return on investment. We help you identify appropriate KPIs aligned to your marketing and content goals, and report on relevant metrics to enable clear decision-making and inform the next stage of your campaign.Read moreRead less

Many of our content solutions have been developed with in-built metrics and measurement tools. Our dedicated campaign team are on hand to advise on, activate, measure and report on campaign performance to ensure we are on course. We concentrate our efforts on actionable facts and figures you can use to decide which elements to dial up or down for the future.

LEARN MORE ABOUT CAMPAIGN SUCCESS

Ignite - Process 4: Measurement