Content Solutions

Content Solutions

Infopro Ignite

Content Solutions

 

From short- and long-form content to live events, our clients can take advantage of a full range of tried and tested content formats and solutions available across our market-leading media brands.

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Short-Form

Articles, blogs and opinion pieces

What is it? Produced as a one-off or part of a series, short-form articles are one of the key building blocks of any content campaign, communicating key insights or a viewpoint on a specialist topic. Typically output as a 750-word blog, op-ed or sponsored statement.

What's involved? Working to a clear brief and relevant source material, we will interview your subject-matter expert (SME) to capture and confirm key points and messages for the narrative.

What's it for? Brand positioning, Brand awareness, Raising profile.

Q&As and interviews

What is it? Written, audio or filmed Q&As and profile interviews offer a familiar and easily digestible format capturing essential insights or opinion on a given topic in a personal, conversational tone.

What's involved? Working to an agreed brief, we will develop a question set based on your agenda, which can be answered in writing or via an audio or studio-filmed interview with your SME.

What's it for? Brand positioning, Brand awareness, Raising SME profile.

Podcasts and audiocasts

What is it? Podcasts and audiocasts are increasing in popularity as a bite-size, flexible content format. They offer an approachable way to showcase your thought leaders and communicate key insights on selected topics. Typically produced as part of a series and output as a 10-15 min one-to-one discussion between our editor and client SME, covering 3 or 4 questions.

What's involved? Working to an agreed brief, we will develop a concept and question set based on your agenda, with the interview recorded remotely, then edited and promoted on relevant brand websites and marketing channels.

What's it for? Brand positioning, Raising SME profile.

Video animation

What is it? Animated or motion graphics videos can be used for a range of purposes to add character and visual appeal to your campaign. From short explainer videos communicating the benefits of a core product and service, to executive summaries bringing to life the key points from a recent survey.

What's involved? Working to an agreed brief, we will develop core ideas and style concepts alongside a punchy script, brought to life via imaginative storyboarding and animation, with full marketing and promotion on relevant brand website and marketing channels.

What's it for? Brand awareness, Product/service positioning, Traffic driving.

Infographics

What is it? Infographics are effective at telling a complex story quickly, communicating key data-led insights and information in an appealing and shareable format. Infographics come in all shapes and sizes, from the traditional skyscraper versions to one-off illustrations, and can vary greatly in terms of complexity and style.

What's involved? Working to an agreed brief, we will develop core ideas and style concepts based on a clear narrative, brought to life via imaginative illustration, with the output format attuned to selected channel marketing. Pricing will vary based on the size of infographic, availability of source data, and complexity of data visualisation required.

What's it for? Brand awareness, Traffic driving.

Long-form

Survey and research

What is it? Surveys offer one of the most powerful ways to develop original trusted insights with which to differentiate your brand and engage with your target audience. The key findings from a quantitative or qualitative survey can be used and repurposed to produce a range of content assets to fuel a dedicated campaign driving long-term awareness and consistent lead generation.

What's involved? Based on a full understanding of your objectives, target audience, go-to-market strategy and budget, we will help you develop a clear hypothesis and structure for the survey, with recommended content output, campaign assets and promotion. Process and pricing will vary based on the services required and factors such as the number of questions, methodology, response volume, audience seniority, content formats and campaign elements.

What's it for? Thought leadership, Brand positioning, Market research, Competitive differentiation, Lead generation.

White papers

What is it? White papers are informative, evidence-based documents offering a unique perspective or solution to a well-defined audience problem or challenge. Typically output as 2,500-3,000 words incorporating key stats, charts, illustrations and/or case study information. Published and promoted to a targeted audience on our dedicated lead generation platforms and associated brand websites.

What's involved? Working to a clear brief, we will review and incorporate relevant source material such as proprietary research findings, client perspectives and data, and interview your SMEs to capture and confirm key points and insights for a compelling narrative.

What's it for? Thought leadership, Brand positioning, Lead generation

Special reports (multi-sponsor)

What is it? Our series of special reports cover the topics and trends driving debate and change in our specialist markets. Typically 32-36pp, the reports bring together the latest news, insights and opinion, providing sponsor firms with a key opportunity to showcase their expertise in a rich, highly targeted environment. Published in print and on a dedicated online hub and promoted across all channels to a targeted audience.

What's involved? The sponsor package (available to up to four sponsors) typically includes a contributed article, participation in a roundtable-style Q&A, front cover logo branding and a full-page advert.

What's it for? Thought leadership, Brand positioning, Profile raising

Special reports (exclusive - bespoke)

What is it? Our bespoke special reports enable exclusive thought leadership association for a single sponsor around a specialist topic. Typically 24-28pp, the reports offer a powerful mix of curated and specially commissioned content. Published and promoted to a targeted audience on our dedicated lead generation platforms and via an exclusive online hub on associated brand websites.

What's involved? The exclusive sponsor package typically includes a contributed article, participation in a roundtable-style Q&A, front cover logo branding and a full-page advert.

What's it for? Thought leadership, Brand positioning, Lead generation

Events

Briefings

What is it? Our industry briefings enable sponsors to communicate key insights and lead the debate around their chosen topic. These interactive sessions, typically produced as part of our branded events programme, involve a 45-60min in-person or online interactive session, including sponsor presentation and moderated panel featuring sponsor SME, 2-3 senior guest speakers and a specially invited audience.

What's involved? Working to your brief, we will help develop a compelling synopsis and agenda for the session, organising platform and set-up and managing speakers, audience invitations, marketing and follow-up. Key insights and comment are then captured in a write-up of the session for wider promotion and distribution.

What's it for? Thought leadership, Networking, Lead generation.

Roundtables

What is it? Our industry roundtables enable sponsors to lead the conversation and engage in focused debate around a specialist topic with a high-profile, carefully selected audience. These exclusive roundtables, hosted at one of our branded events or as a standalone, typically involve a 60min moderated roundtable discussion over lunch, featuring 1 or 2 sponsor SMEs and 10-12 specially invited guests, with 1 hour pre/post-event networking.

What's involved? Working to your brief, we will help develop a compelling discussion agenda for the session, organising venue, set-up, audience invitations, marketing and follow-up. Key insights and comment are then captured in a write-up of the roundtable for wider promotion and distribution.

What's it for? Thought leadership, Networking, Lead generation.

Webinars

What is it? Our webinars enable sponsor firms to engage in focused debate and communicate key insights around a specialist topic. Hosted on our dedicated webinar platform and broadcast to an exclusive audience of senior professionals live and on-demand, these interactive sessions typically include a 45-60 min moderated panel discussion involving a sponsor SME and guest speakers, plus interactive polls and audience Q&A.

What's involved? Working to your brief, we will help develop a compelling synopsis and agenda for the webinar, organising speaker invitations, multi-channel marketing to your selected audience with full reporting and lead generation. Post-event, the webinar is published on the associated brand website available for on-demand viewing.

What's it for? Thought leadership, Profile raising, Lead generation.

We will work with you to define the most appropriate strategy, formats and channels for your next campaign.

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