Ignite content blog
Ignite content blog
The crucial stages of partnerships
As partnerships become more relevant in the post-covid world of business, they will be a critical part of business. One could argue that partnerships have always been important, but as the business landscape becomes more competitive so too will the ability for companies to work closer together to deliver better value for their clients.
Follow the four crucial stages of partnerships:
• List your businesses goals and define your ideal target market
• Brainstorm specific companies that have a shared vision/similar client base
• Review potential partners list and those that have the most to gain by partnering
• Talk to them about the opportunity
Once you have had these conversations many other unseen opportunities may arise, and having another party in your corner can breathe new life in to your strategy. Once you have established a partnership connection, it’s important to set down the ground rules for its success. If we go into the arrangement with clear expectations, then we are starting off on the right foot.
How to achieve return on investment
• Set clear expectations
• Consider your partner to be an integral a part of your team
• Give the partnership time and room to grow – listen to new ideas and trust the professionals
• Keep honesty and transparency at the heart of your agreement
From a marketing point of view, partnerships give you leverage, and this is increasingly important in a competitive environment. If we can move away from being territorial about our business, and accepting as can’t get round to doing things because of time/resource. We can open up our world of opportunity, by sharing the load and partnering with trusted marketing service providers.