B2B Marketing and Ignite

FinTech Marketing and Ignite

Welcome to the Ignite B2B marketing community

Today’s marketers demand return on investment. We help you identify appropriate KPIs aligned to your marketing and content goals, and report on relevant metrics to enable clear decision-making and inform the next stage of your campaign.

We'll be posting helpful content, to set your sales and marketing strategy alight. If you have any questions, or would like to suggest a topic for our next B2B marketing piece email [email protected]

Establishing New Success Benchmarks for Virtual Event

Covid-19 has brought about the largest shift in professional behaviours in over thirty years. With changes to working environments, technological needs, and methods of communication unlikely to ever revert to pre-2020 trends, B2B organisations need to rapidly adapt their marketing and sales strategies to meaningfully interact with their target audience digitally. With a focus on the financial services market, this report will analyze how service providers have pivoted to digital as a substitute for in-person interactions, and provide examples of how banks, consultancies, tech firms and exchanges have successfully navigated the virtual landscape.

Download the whitepaper here

E-book: The Power of Thought Leadership

In today’s busy world, video is fast becoming the most popular way to get your brand in front of your audience. Video consumption increased by 96% in 2020 and this year an average person is predicted to spend 100 minutes per day watching online videos.
Content is King and video wears the crown. Dynamic content is one of the most important considerations within a content marketing strategy. It is what consumers are asking for, and expecting to see across each channel.

Download the e-book